Week 1: What is your service or product you are selling? Learn about brand development strategy including target markets, pricing, key messaging, etc…
Week 2: Website platforms, tools and content. A look at paid and free online tools to grow your business. Students will create a mock-up of their own web store
Week 3: Photography & online photo editing
Week 4: Website development. Students work on their own projects
Week 5: Digital marketing & social media. *Speaker
Week 6: Website content and photo edits
Week 7&8: Digital marketing & social media – How to promote your business
All classes are held at our downtown location at Artscape Youngplace, 180 Shaw Street in the lower level Sketch program area (MAP).
Rachel Schwab is a communications and digital marketing consultant. Having worked as the PACT Urban Peace Program’s social media and PR/marketing manager since 2014, Rachel is enthusiastic about sharing her knowledge and empowering youth with modern, marketable skills for the future.
For more information about PACT Online Entrepreneur or to register, please contact Ben Marshall at 416-656-8824 or firstname.lastname@example.org.